I was fortunate enough to get to work on the pitch for this business when I first joined Evoke in 2022. We inherited a few campaign images, but our task was turning those images into a story.

I created the palette and logo for Challenge Duchenne, an unbranded campaign that would rally families and doctors around the idea of gene therapy for boys with Duchenne Muscular Dystrophy (DMD).

This is one of the most rewarding accounts I’ve gotten to work on in my career.

You can view the full website here.